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Like every webmaster or online marketer I kept hearing
from Day One how vitally important it was to build your
own opt-in or permission based contact list. It would
be the key to building traffic and revenue from your site
or online marketing. The one key element you must have.
But building a list is easier said than done, anyone
who has tried to build a list will know this fact. I
soon realized I needed help with my list building...
I have an art background, that's not important, but it
did show me how to learn or dissect a subject. All artists
develop a hands-on "let's dig in and dissect this creature"
attitude; they learn by exploring and studying the
masters/techniques that have worked in the past.
This inquisitive learning becomes a second skin.
It was extremely helpful when I started to build my lists.
I first examined how other well known marketers were
building their lists. One common theme that keep repeating
itself was: free gifts.
Almost all these marketers gave away a free gift:
report, ebook, ecourse, article, software program,
marketing tips or knowledge -- all in exchange for the
name and email of their visitors.
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